After you add an event form to your website, your constituents can:
Register to attend your event and also make a donation
Decline to attend and make a donation instead
Register Online
To register for your event, your constituents:
Go to your website.
Go to your event registration form.
Note: If your website doesn’t have a security certificate, registrants must click the Register button, which opens a secure Bloomerang-hosted version of your form. Read more about this.To attend the event:
Select a ticket type.
Select or enter the quantity of tickets.
(Optional) Enter an additional donation amount. This option appears only if you select Allow Additional Donation in the form settings.
To decline to attend but donate instead, select Sorry, I Can’t Attend and enter a donation amount. This option appears only if you select Display "I Cannot Attend" Ticket Type in the form settings.
(Optional) Select to help cover transaction fees. The amount calculates automatically based on payment processing fees. This option appears only if you select Allow Registrant to Offset Fees in the form settings.
Enter Contact Information.
(Optional) Enter Comments.
If asked, select I’m Not a Robot. Read more about reCAPTCHA.
Enter the Payment Information:
Credit Card
Savings or Checking — Appear if you select Allow Registrations via EFT in the form settings.
Note: Digital wallets (Apple Pay, Google Pay, PayPal, and Venmo) are not available as payment methods on event registration forms.
Click Register Now. This button shows the total payment amount.
(Optional) To purchase more tickets, on the thank-you page, click Purchase Additional Tickets and fill out the registration form again.
What Happens After an Online Registration?
Bloomerang CRM emails your donors when they register online:
Confirmation email — Bloomerang emails a form confirmation to the registrant. You can customize the confirmation email in the event form settings. An email interaction appears on the constituent’s timeline with this subject: “Online Event Registration Confirmation.” If you send separate acknowledgement emails, make sure the confirmation email has the purpose type Receipt, not Acknowledgement.
Acknowledgement email — For paid tickets and donations, Bloomerang emails an acknowledgement if you have Journey Automation or scheduled emails set up to send donation acknowledgements. Read about acknowledgements.
Constituent Information
After an online event registration, Bloomerang CRM creates a constituent account, unless one exists already.
For paid events, Bloomerang CRM also updates constituent information:
Adds the ticket and donation total as one donation on the constituent’s timeline
Updates the constituent’s giving summary
Recalculates the constituent’s engagement level
Adds the constituent to one or more Bloomerang Donor Groups, which are based on donor lifecycle stages (New, Current, Retained, and others)
Journey Automation
If your organization uses Journey Automation, payments for event tickets and donations made on event forms can qualify a donor to enter a donation automation.
Analytics
After an online registration for a paid event, Bloomerang CRM updates other data: