On the Integrations landing page, you can activate integrations with Google Tag Manager, Google Analytics 4, Meta Conversions API, and Meta Pixel. This article will walk you through the basics of activating the integrations and link you to additional support resources.
Tip: For the best experience with Google Tag Manager, we recommend you download and use one of the templates we’ve created for use with the integration. If you are already using GTM, you must use a template to ensure that your data is properly tracked.
Contents:
Getting Started
To activate one of the analytics integrations, navigate to the Integrations area of your Bloomerang Fundraising control panel.
Scroll down to the Analytics section and click Connect for the service you’d like to use.
Connecting an Analytics Service
Use the Status toggle to set the new integration to Active.
Enter a Name for the connection and then the specific ID to connect your service. For GA4, you’ll use the Measurement ID. For GTM, you’ll use the Container ID. For Meta Conversion, you'll use the User Access Token. For Meta Pixel, you’ll use the Pixel ID.
Google Analytics 4
Google Tag Manager
Meta Conversion
Meta Pixel
Then, select the forms you’d like to track with the integration.
Note: You won't select forms if you're connecting Meta Conversion.
You can select:
All Fundraising if you’d like to track all forms in your Bloomerang Fundraising account
All Donation Forms, All Peer-to-Peer Campaigns, All Auctions, and/or All Standard Event Forms, if you’d like to track all forms from a particular product
Specific forms across the platform
Click Connect to finalize your setup.
Managing a Connected Integration
You’ll now see the connected integration at the top of the Integrations landing page.
If you have multiple instances of an analytics service, you can connect each of them using their specific IDs.
If you need to make adjustments to the integration, including changing the Status or updating which Forms & Events you want to track, click Manage on the connected integration's tile.
If you’d like to learn more about what data you can track with Bloomerang Fundraising's analytics integrations, check out this reference article.
To dive deeper into Google Tag Manager setup, including downloadable templates you can add to your GTM instance, check out this article.