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Add Anchor Links to Your Email

Updated this week

When creating emails, use the HTML block to add anchor links so readers can choose to jump to a specific section of the message, which can be helpful when sending longer emails. This requires some HTML coding, but we've included an example to help.

Before You Begin

Create a new email in the email builder or open an existing email that has not yet been sent.

Note: Bloomerang Support does not include direct support for writing custom HTML.

Step 1: Create the Target

  1. Drag and drop an HTML block into your email. Or, click an existing HTML block to edit.
    ​Place the HTML block where you want the link to jump to. This is the target.

  2. Click the HTML block to open the Content Properties.

  3. In the HTML area, enter your anchor code:
    <a name="anchor"></a><br />

Tip: The text inside the quotes should be short, describe the section you are linking to, and use only letters or numbers (no spaces or special characters). Keep it simple by using a single word like "5k" to link to a section about your upcoming 5k fun run <a name="5k"></a><br /> or "recap" <a name="recap"></a><br /> to link to a summary about the year in review.

Step 2: Create the Link

  1. Drag and drop a Paragraph or List block onto your template. Or, click an existing Paragraph or List block to edit.

  2. Highlight the text you want to link.

  3. Click the Insert/Edit Link icon.
    ​This opens the link editor.

  4. In the link editor, set these options:

    • Link type: URL.

    • URL: Enter the word you used to create the target in Step 1. The format must be #word including # and with no spaces.
      ​If your target code was <a name="5k"></a><br />, then your URL must be: #5k

    • Enter text to display in the body of the email.
      ​If you highlighted text before you clicked Insert/Edit Link, the highlighted text is already entered for you.

    • Enter a title.
      ​The recipient sees the information in the Title field if they hover over the link. Screen readers announce the Title.

    • Links open in a new window, which is standard. In most cases, leave New window selected as the Target.

  5. Click OK.

Note:

  • To test your anchor link, you must send a test message. You cannot test the anchor link from within the email builder.

  • Many email clients support anchor links, but not all do. Some recipients may not be able to use anchor links.

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