How the "You" Test Works
The "You" Test counts the amount of “you” words and its variations (you'd, you'll, you're, your, yours, yourself, and you've) and compares them to the amount of we/I words in your written communications.
This will give you a sense of the perspective of your communication. Is it reader-centric? Or is it organization or author-centric? One might be more appropriate than the other, depending on what you’re writing, why, and for whom. The test is designed to get you thinking about how your communication is framed.
The Power of You
Have you ever been stuck in conversation with someone who can only talk about himself? Soon, your eyes glaze over and you want out. Your readers might feel the same way if you use too many “we” or “I” words in your communications. Yes, your organization does great work, but saying “you” also keeps you focused on crediting your constituents with the positive changes they help make happen by funding your services. Research shows that this motivates them to keep giving.
The Power of We
Speaking of doing great work, your organization reaches many beneficiaries who deserve respect and dignity; as do the employees of your organization who make that happen. Putting a spotlight too much on the donor may diminish the work of your staff or perpetuate the othering of the people you serve. There are practical reasons to write from a first-person perspective. Research shows that centering the author, like a well-known CEO or community leader, can be effective.
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