To better understand how engaged your constituents are with your organization, track who visits your site and how often. Many visits in a short period are a strong indicator of engagement and have a positive effect on a constituent's engagement level.
To help you track website visits, Bloomerang CRM provides a website tracking code snippet that you can insert into your website. This code adds a unique cookie to a website visitor's browser. Bloomerang CRM uses this cookie to track when that person visits your website using that web browser. Bloomerang CRM associates all of that person's visits with their constituent record after the visitor:
Clicks an email link to your website, or
Submits any type of Bloomerang CRM online form (including Bloomerang-hosted forms)
Now future website tracking can be associated with that person in Bloomerang CRM.
When website visits are associated with a person, this information is displayed on the constituent's Summary tab. The Online Engagement section shows how often this person visited your site in the past 30 days and when the last visit was. The website visits also affect the constituent's engagement score. Any recent visit to the website slightly increases engagement, but additional visits in more recent history have a larger effect.
What Is a Website Visit?
A website visit is any number of page loads on the same day. For instance, if a visitor spends all afternoon surfing your website, that counts as one visit. If she visits again tomorrow, that counts as another visit.
Note: A day is based on UTC time and ends at midnight UTC or 7 p.m. Eastern standard time.
Limitations
Cookies are loaded on a user's browser, and the cookie is associated with the first person who clicks an email link or fills out an online form. Even though many people may use the same browser, any subsequent visits on that browser are credited to that person.
Each browser is treated as unique. For example, a constituent named Avery Smith visits your site at different times using both the Chrome and Firefox web browsers. Avery clicks an email link from Chrome, but not from Firebox. Avery's Chrome visits are associated with a constituent account. However, Avery's Firefox visits are not associated with a constituent account until Avery uses Firefox to click an email link or fill out a form.
If a constituent clears the cookies, another cookie is installed when that constituent visits your site again. However, the constituent must click an email link or fill out an online form for those visits to be associated with a constituent account.
Reports and Filters
Reports can be generated for website visits. The available filters are:
Website Visits Last 30 Days: Set the number of visits in the past 30 days.
Last Website Visit: Set a date span for the last website visit.
The available columns are:
Has Visited Website: This returns a Yes or No.
Website Visits in Last 30 Days
Last Website Visit: The date when a constituent last visited your organization's website.
Tip: Run reports for constituents who have visited your site in the past 30 days but haven't donated yet, or to see who visited your site since your last email blast.