A small but powerful tool within the Bloomerang Fundraising system is the ability to add a unique tracking code, similar to a UTM code, that will be added to the record for each transaction.
This is called Associated Info and will populate in your reports and admin notifications if appended to your donation form URLs.
Contents:
Donation Forms
To use the associated info system with year-round donation forms, just add /info/ plus a unique code of your choice to the end of your form URL. This code will show up in transaction report downloads and is available to use in some of our integrations.
Example: https://secure.qgiv.com/for/myformkey/info/mycampaign
When you download the Transactions Details or Transactions Summary report, you’ll see a column labeled Associated Info. Whatever value you added to the end of the donation form’s URL will appear in that column.
Peer-to-Peer Forms
To use the associated info system with peer-to-peer donation forms, you’ll add /donate?info= plus a unique code of your choice to the end of your form URL. This code will show up in transaction report downloads and is available to use in some of our integrations.
Example: https://secure.qgiv.com/event/alias/donate?info=mycampaign
When you download the Transactions Details or Transactions Summary report, you’ll see a column labeled Associated Info. Whatever value you added to the end of the donation form’s URL will appear in that column.
Auction Forms
To use the associated info system with auction forms, you’ll add ?info= plus a unique code of your choice to the end of your form URL. This code will show up in transaction report downloads and is available to use in some of our integrations.
Example: https://secure.qgiv.com/event/alias?info=mycampaign
When you download the Transactions Details or Transactions Summary report, you’ll see a column labeled Associated Info. Whatever value you added to the end of the auction form’s URL will appear in that column.
Use Cases
With Associated Info, you can track which donation links from your website result in the most donations on your form. Using creative info tags, you can:
Create a tracking code for specific giving campaigns or segments.
Add a tracking code for links shared through social media.
Track gifts that come from specific email asks.
Embed a URL in a QR code to gauge the success of a mailer.
Widgets
If your Bloomerang Fundraising donation form is embedded on an external website, you can use Associated Info in two ways:
Add Associated Info to the host website URL
Add Associated Info to the widget embed code for the donation form
Associated Info in Host URL
If you add Associated Info to the website URL hosting your donation form, the Associated Info from the URL automatically transfers to the embedded form. In your transaction reports, the Associated Info column shows which sources the donors came from to make their donations.
For example, a website hosting an embedded Bloomerang Fundraising donation form has the primary URL https://exampleorganization.org/donate/.
If you add Associated Info to an email link to the URL, the URL in the email might be https://exampleorganization.org/donate/?info=email010126.
If a donor accesses the URL with Associated Info and completes a transaction on the embedded form:
The email source from Associated Info transfers to the transaction
You can view the email source in the Associated Info column of transaction reports
Note: If both the website URL and the form embed code have Associated Info, your transaction reports for that form show the Associated Info from the embed code.
Associated Info in the Embed Code
If a donation form is both on your landing page and on external websites as an embedded form, you can add Associated Info to the embed code to track which donations come from an embedded form.
Note: Only year-round donation forms and standard event registration forms can be embedded. Embedding is not supported for peer-to-peer or auction forms.
To customize a URL outside of what's already offered in the Widgets interface, add the additional parameters to the URL in the data-embed attribute of your widget embed code.
Example:
<div class="qgiv-embed-container" data-qgiv-embed="true" data-embed-id="160" data-embed="https://secure.qgiv.com/for/yourformkey/embed/123/info/mycampaign" data-width="564"></div>
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