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Org-Level Dashboard Data Insights

Updated over 2 weeks ago

This document contains descriptions for each of the available data insights for new org-level dashboards. Each definition includes how the metric is calculated, the chart types available for the insight, and information regarding linked reports and whether the insight supports the Compare function.

To learn more about Organization-Level Dashboards and how to add goals to supported insights, check out this article.

Contents:

Donor-Related Insights

At-Risk Donors

A list of donors that gave in the past year but not in the past 9 months

  • Calculated – A donor is “at-risk” if their last contribution was made between 12 and 9 months ago. Results are displayed in the order of last donation, and only the 5 most recent are shown.

  • Chart Types – Data Table

  • Linked Report – Advanced Statistics Report, filtered by “Donor Status = At Risk Donors”

  • Date Range – “All Time” only

  • Comparable – No

  • Supports Goals – No

Only available to Giving Essentials and Giving+ users

Churn Rate

Rate at which donors have not given this year compared to the year before

  • Calculated – Calculated as 100% minus the retention rate. Retention rate is the number of unique donors with contributions in each of the past 2 years (preceding the current date), divided by the number of unique donors with contributions in the past 1 year. This is represented as a percentage.

  • Chart Types – Percent

  • Linked Report – No Report Destination

  • Date Range – Past 12 months only

  • Delta – Compares to previous 12 months

  • Comparable – Yes (Only forms)

  • Supports Goals – Yes

Only available to Giving Essentials and Giving+ users

Donor Lifetime Value

Average amount given annually by donors adjusted by the donor churn rate

  • Calculated – Calculated as the average sum of contributions made within the past year divided by the churn rate.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – Past 12 months only

  • Delta – Compares to previous 12 months

  • Comparable – No

  • Supports Goals – Yes

Only available to Giving Essentials and Giving+ users

Lapsed Donors

A list of new donors that gave in the past but not in the past 12 months

  • Calculated – A donor is considered "lapsed" if they have made contributions in the past but not within the past 12 months. Results are displayed in the order of last donation, and only the 5 most recent are shown.

  • Chart Types – Data Table

  • Linked Report – Advanced Statistics Report, filtered by “Donor Status = Lapsed Donors”

  • Date Range – “All Time” only

  • Comparable – No

  • Supports Goals – No

Only available to Giving Essentials and Giving+ users

New Donors

A list of new donors that gave for the first time in the past 3 months

  • Calculated – A new donor is one that has made a contribution for the first time within the past 3 months. Results are displayed in the order of last donation, and only the 5 most recent are shown.

  • Chart Types – Data Table

  • Linked Report – Advanced Statistics Report, filtered by “Donor Status = New Donors”

  • Date Range – Past 3 months only

  • Comparable – No

  • Supports Goals – No

Only available to Giving Essentials and Giving+ users

New vs Repeat Donors

Number of new donors versus the number of repeat donors

  • Calculated – Counts the number of new donors (donors with first-time contributions) and compares to the number of donors with more than one contribution within the selected date range.

  • Chart Types – Line Chart, Pie Chart

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – No

  • Supports Goals – Yes

Retention Rate

Rate at which donors have given this year compared to the year before

  • Calculated – Calculated as the number of unique donors with contributions in each of the past 2 years (preceding the current date), divided by the number of unique donors with contributions within the past 1 year. This is represented as a percentage.

  • Chart Types – Percent

  • Linked Report – No Report Destination

  • Date Range – Past 12 months only

  • Delta – Compares to previous 12 months

  • Comparable – Yes (Only forms)

  • Supports Goals – Yes

Only available to Giving Essentials and Giving+ users

Form-Related Insights

Amount Left to be Raised

Amount left to be raised based on form goals

  • Calculated – Subtracts the amount raised for each peer-to-peer event and auction from each event's goal, then sums this amount for all applicable events. See the Amount Raised insight for more detail on what is included in the amount raised.

  • Applicable to auction and peer-to-peer forms that the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level, with amounts summed based on a form's thermometer settings.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – “All Time” only

  • Comparable – Yes (Only forms)

  • Supports Goals – No

Amount Raised

Total amount raised

  • Calculated – Sums contributions to each peer-to-peer or auction event according to its settings, then sums this amount for all applicable events.

  • By default, this includes online and verified offline donations, as well as GiftAssist, Fund-a-Need, store purchases, and bids for auctions. This amount may also include registration costs, GiftAssist, unverified donations, and sales costs, depending on event settings.

  • Applicable to auction and peer-to-peer forms that the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level, with amounts summed based on a form's thermometer settings.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – “All Time” only

  • Comparable – Yes (Only forms)

  • Supports Goals – Yes

Attendees Bidding

The number of attendees who have placed bids vs how many have registered

  • Calculated – The number of attendees that have placed bids for one or more auctions, divided by the number of registrants for all auctions

  • Chart Types – Fraction, Percent

  • Linked Report – No Report Destination

  • Date Range – No

  • Comparable – No

  • Supports Goals – Yes

Auction Attendees Checked In

The number of attendees checked-in vs how many have registered.

  • Calculated – The number of attendees that are checked in to all auctions, divided by the number of registrants for all auctions.

  • Chart Types – Fraction, Percent

  • Linked Report – No Report Destination

  • Date Range – No

  • Delta – No

  • Comparable – No

  • Supports Goals – Yes

Auction Constituents

Overview of the bidders and donors for auctions

  • Calculated – Counts all registered bidders and donations for auctions.

    • Applicable to auction forms the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • "Bidders" refers to all registered bidders on included auction forms within the specified time range, excluding bidders who are marked as "Not attending" and have one of the following transaction statuses: Voided, Refunded, Chargeback, Returned, Declined, or Errors.

    • "Donations" refers to the number of donation records on all included auction forms within the specified time range whose status is Accepted, Offline, Pending, or Moved, or is a Promise transaction that has not been fulfilled.

  • Chart Types – Bar Chart

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Average Auction Item Sale Price

The average price for which auction items sold

  • Calculated – Calculates the sum of auction items that have been purchased, divided by the number of auction items purchased.
    The bar chart displays the average price for each auction product type, while the dollar amount shows the combined average for all product types.

  • Chart Types – Bar Chart, Currency

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Include $0 Transactions – Yes, $0 transactions will be filtered out of the divisor

  • Delta – Yes (Currency only)

  • Comparable – Yes

  • Supports Goals – Yes

Average Bid

The average amount of a bid during an auction

  • Calculated – Calculates the sum of all bids on all items across auctions, divided by the number of bids.

    • Applicable to auction forms that the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • Bids must be active and placed within the specified time range. Calculation does not include max bids.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Average Number of Bids

The average number of bids per item during an auction

  • Calculated – Calculates the number of bids divided by the number of auction items, rounding result to two decimal places.

  • Chart Types – Number amount

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Bid Activity Over Time

All bids, grouped by date

  • Calculated – Calculates the count of the bids made within a date range and groups the values by day, month, or year. Does not include cancelled bids.

  • Chart Types – Line Chart

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Bids by Bid Increment

All auction bids, groups by bid installment ($0-$4.99, $5.00 - $9.99, etc.)

  • Calculated – Counts the number of bids placed for items whose bid installments fall within each range.

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – Yes (Bar Chart only)

  • Supports Goals – Yes

Bids by Source

Number of bids, grouped by source (Givi for Android, Givi for iOS, Web VT, etc.)

  • Calculated – Counts the number of bids made for each bid source.

    • Applicable to auction forms the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • Bids must be active and placed within the specified time range. Calculation does not include max bids.

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Days Left to Event

The number of days until the start of the next Bloomerang Fundraising standard event, auction, or peer-to-peer event

  • Calculated – Counts the number of full days between today's date and the start date of the next event.

  • Chart Types – Integer

  • Linked Report – No Report Destination

  • Date Range – N/A

  • Comparable – No

  • Supports Goals – No

Donation Count

Total number of donations across all forms (Auction, Peer-to-Peer, Standard Donations)

  • Calculated – Counts all donations for donation forms, peer-to-peer events, and auctions.

    • Applicable to standard donation, peer-to-peer, and auction forms that the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • Sums up the number of donation records on all included forms within the specified time range whose status is Accepted, Offline, Pending, or Moved, or is a Promise transaction that has not been fulfilled.

  • Chart Types – Integer

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Highest Bid

The highest bid amount during an auction

  • Calculated – Displays the highest bid on all items across auctions.

    • Applicable to auction forms that the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • Bids must be active and placed within the specified time range. Calculation does not include max bids.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Item Performance

Top performing items based on Activity (bids) and Price

  • Calculated – Lists 5 top or bottom performing items across auctions. The list is sortable by bid count or price.

    • Applicable to auction forms that the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • Bids must be active and placed within the specified time range. Calculation does not include max bids.

  • Chart Types – Sortable Data Table

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – No

  • Supports Goals – No

Packages Sold Insight

The number of event packages that have been sold.

  • Calculated – Calculates the number of event packages sold. The bar chart displays the count of each package sold, while the number amount shows the total count of all packages sold.

  • Chart Types – Bar Chart, Integer

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Only available to Giving Essentials and Giving+ users

Peer-to-Peer Constituents

Overview of the participants, teams, and donors for peer-to-peer events

  • Calculated – Counts all teams, participants, and donations for peer-to-peer events.

    • Applicable to peer-to-peer forms the dashboard user has access to (regardless of form status) and filtered by forms selected at the dashboard level.

    • "Teams" refers to the teams on all included peer-to-peer forms that have been created within the specified time range and are currently active.

    • "Participants" refers to the participants on all included peer-to-peer forms who have registered within the specified time range and are currently active.

    • "Donations" refers to the donation records on all included peer-to-peer forms within the specified time range whose status is Accepted, Offline, Pending, or Moved, or is a Promise transaction that has not been fulfilled.

  • Chart Types – Bar Chart

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Percent of Goal Reached

Percent raised based on form goals

  • Calculated – Sums the amount raised for included Peer-to-Peer and Auction forms and divides the amount raised by the goal for all forms. The amount raised for forms without a goal will be included in this calculation unless explicitly filtered out.

  • Chart Types – Percent

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Comparable – No

  • Supports Goals – No

Transaction-Related Insights

Please note: Where applicable, "contributions" refers to any eligible transactions on a form, including donations, registrations, store purchases, etc.

Auction Overview

Overview of contributions to auctions (online, offline, products, etc.)

  • Calculated – Sums each type of contribution made to auctions.

    • Uses the same function that provides the Auction Overview dashboard at the form level for each individual auction form. If more than one auction form is included in the filter, each data point represented at the form level is summed together.

    • Reporting is not available for each individual data point, but the user can navigate to an individual auction form to see the Auction Overview for that particular form.

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – No Report Destination

  • Date Range – “All Time” only

  • Include $0 Transactions – No

  • Comparable – Yes (Only forms)

  • Supports Goals – Yes

Average Contribution Amount

Average contribution dollar amount considering all transactions processed

  • Calculated – Calculated as the sum of transactions made during the specified date range, divided by the number of transactions within that range.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Include $0 Transactions – Yes, $0 transactions will be filtered out of the divisor

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contribution Count

Total number of contributions

  • Calculated – Counts the number of transactions of any type made during the time range.

  • Chart Types – Integer

  • Linked Report – Transactions Report, filtered by “Range” and “Status = Accepted”

  • Date Range – Yes

  • Include $0 Transactions – Yes, will not count $0 transactions

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contribution Total

Total dollar amount of all contributions processed

  • Calculated – Sums the transactions of any type made during the time range.

  • Chart Types – Currency

  • Linked Report – Transactions Report, filtered by “Range” and “Status = Accepted”

  • Date Range – Yes

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Amount Segments

All contributions, grouped by amount ($0-$49, $50-$99, etc.)

  • Calculated – Counts the number of transactions whose amounts fall within each contribution amount range.

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – No Report Destination

  • Include $0 Transactions – Yes, $0 transactions will not be counted

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Only available to Giving Essentials and Giving+ users

Contributions by Associated Info

All contributions, grouped by associated info

  • Calculated – Calculates the sum of the transactions made within a date range and groups the values by associated info.

  • Chart Types – Bar Chart, List, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted," and “Filter = All Associated Info”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Date

All contributions, grouped by date

  • Calculated – Calculates the sum of the transactions made within a date range and groups the values by day, month, or year.

  • Chart Types – Line Chart

  • Linked Report – Transactions Report, filtered by “Range” and “Status = Accepted”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Event

Contributions made to events, grouped by event

  • Calculated – Calculates the sum of transactions made to Bloomerang Fundraising events and groups the values by event name.

  • Chart Types – Bar Chart, Pie Chart, Data Table

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = All Events”

  • Include $0 Transactions – Data table only: $0 transactions not included in data table results

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Form

All contributions, grouped by form

  • Calculated – Calculates the sum of all transactions within the date range and groups the values by form name.

  • Chart Types – Bar Chart, Pie Chart, Data Table

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Forms”

  • Include $0 Transactions – Data table only: $0 transactions not included in data table results

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Form Type

All contributions, grouped by form type (Standard Donation, Peer-to-Peer, etc.)

  • Calculated – Calculates the sum of all transactions within the date range and groups the values by form type.

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Forms”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Payment Method

All contributions, grouped by payment method

  • Calculated – Calculates the sum of all transactions within the date range and groups the values by payment method (e.g., Visa, MasterCard, E-Check, PayPal, etc.).

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Payment Method”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Restriction

Contributions made to restrictions, grouped by restriction

  • Calculated – Calculates the sum of transactions made to restrictions and groups the values by restriction name.

  • Chart Types – Bar Chart, Pie Chart, Data Table

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Restrictions”

  • Include $0 Transactions – Data table only: $0 transactions not included in data table results

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Source

All contributions, grouped by the source each came from (public form, mobile form, etc.)

  • Calculated – Calculates the sum of all transactions within the date range and groups the values by the source of the payment (e.g., Public Form, SMS, Mobile Donation Form, etc.).

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Source”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Contributions by Text Campaign

Contributions to text campaigns, grouped by text campaign

  • Calculated – Calculates the sum of transactions made to text campaigns and groups the values by campaign name.

  • Chart Types – Bar Chart, Data Table

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Text Campaigns”

  • Include $0 Transactions – Data table only: $0 transactions not included in data table results

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

  • Supports Goals – Yes

Contributions by Type

All contributions, grouped by type of contribution (one time, recurring, etc.)

  • Calculated – Calculates the sum of all transactions within the date range and groups the values by the type of transaction (e.g., One-time donation, Recurring donation, Registration, etc.).

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Frequency”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – Yes

  • Supports Goals – Yes

GiftAssist Success Rate

Percentage of donors who opted in to GiftAssist when presented with the option

  • Calculated – Calculated as the number of contributions that include GiftAssist, divided by the total number of contributions that were eligible for GiftAssist. Metric looks at the current form settings to determine if a transaction was eligible for GiftAssist.

  • Chart Types – Percentage

  • Linked Report – No Report Destination

  • Include $0 Transactions – Yes, $0 transactions will not be included in count of eligible contributions

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Offline vs Online Contributions

Comparison of offline and online contributions

  • Calculated – Calculates the sum of contributions made through an online source and compares it to the sum of contributions made to an offline source.

  • Chart Types – Line Chart, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range” and “Status = “Accepted/Offline”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – No

  • Supports Goals – Yes

One-Time vs Recurring Contributions

Comparison of one-time and recurring contributions

  • Calculated – Calculates the sum of one-time donations and compares it to the sum of recurring donations.

  • Chart Types – Line Chart, Pie Chart

  • Linked Report – Transactions Report, filtered by “Range,” “Status = Accepted,” and “Filter = Frequency”

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Comparable – No

  • Supports Goals – Yes

Peer-to-Peer Overview

Overview of contributions to peer-to-peer events (online, offline, etc.)

  • Calculated – Sums each type of contribution made to peer-to-peer events.

  • Uses the same function that provides the Donation Overview dashboard at the form level for each individual peer-to-peer form. If more than one peer-to-peer form is included in the filter, each data point represented at the form level is summed together.

  • Reporting is not available for each individual data point, but the user can navigate to an individual peer-to-peer form to see the Donation Overview for that particular form.

  • Chart Types – Bar Chart, Pie Chart

  • Linked Report – Peer-to-Peer Donations Report, filtered by “Range,” “Filter = Forms,” and “Filter = Donation Methods”

  • Include $0 Transactions – No

  • Date Range – “All Time” only

  • Comparable – Yes (Only forms)

  • Supports Goals – Yes

Recent Transactions

A list of the most recent transactions

  • Calculated – Lists the 5 most recent transactions processed on any form.

  • Chart Types – Data Table

  • Linked Report – Transactions Report, filtered by “Range” and “Status = Accepted”

  • Include $0 Transactions – Yes, $0 transactions not included in data table results

  • Date Range – No

  • Comparable – No

  • Supports Goals – No

Registration Count

Total number of registrations

  • Calculated – Counts the number of transactions with a registration component.

  • Chart Types – Integer

  • Linked Report – No Report Destination

  • Include $0 Transactions – Yes, $0 registrations not included in count

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Registration Total

Total dollar amount contributed from registrations

  • Calculated – Calculates the sum of transactions with a registration component.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Include $0 Transactions – N/A (sum remains the same even with $0 transactions filtered out)

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

Total GiftAssist

Total dollar amount contributed with GiftAssist.

  • Calculated – Calculates the sum of the GiftAssist portion of transactions.

  • Chart Types – Currency

  • Linked Report – No Report Destination

  • Date Range – Yes

  • Delta – Yes

  • Comparable – Yes

  • Supports Goals – Yes

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