We know how important it is for your organization to maximize your impact. This article is a list of free (and free-ish) marketing tools we think your organization can use to raise more money with creation, management, and advertising tools.
Please note: This list is updated periodically and some resources may no longer be available or have different features than listed. If you think there are any tools we should add or remove, use the survey form at the bottom of this article! This article was last updated on September 24, 2024.
Photography, Illustration, and Icons
https://unsplash.com/ - photos
https://www.pexels.com/ - photos
https://pikwizard.com/ - photos + more
https://pixabay.com/ - photos + more
https://www.freepik.com/ - photos + more
https://www.vecteezy.com/ - photos + more
https://burst.shopify.com/ - photos
https://blush.design/ - illustrations
https://www.drawkit.com/ - illustrations
https://www.opendoodles.com/ - illustrations
https://undraw.co/ - illustrations
https://thenounproject.com/ - icons
https://fontawesome.com/ - icons
https://www.flaticon.com/ - icons
https://iconmonstr.com/ - icons
https://emojipedia.org/ - emojis
https://giphy.com/ - gifs
Videos and Motion Graphics
https://www.videvo.net/ - footage for videos
https://coverr.co/ - footage for videos
https://mazwai.com/ - footage for vides
https://www.loom.com/pricing - video/screencast recording
https://www.premiumbeat.com/ - not free, but very affordable for stock music + quality is top notch for price
https://www.storyblocks.com/ - not free, but unlimited stock footage for a flat fee
https://motionbro.com/ - motion graphics + titles for video
Fonts
Content Creation and Design Tools
https://chat.openai.com/ - copy creation
https://www.canva.com/ - designs + layout
https://www.adobe.com/express/ - design + layout
https://snappa.com/ - design + layout
https://picsart.com/ - phone app for social media design
https://pixlr.com/ - photo editor
https://www12.lunapic.com/editor/ - photo editor
https://www.photopea.com/ - photo editor
https://biteable.com/ - create videos
https://www.adobe.com/products/premiere-rush.html - video editing
https://www.capcut.com/ - create Tik Tok videos
https://www.grammarly.com/ - copyediting
https://www.hubspot.com/resources/visual-design - HubSpot free visual design resources (eBooks, templates, kits)
https://compressor.io/ - image file compressor
https://tinypng.com/ - image file compressor
https://tinyurl.com/app - link shortener
https://bitly.com/ - link shortener for social media
https://wordswag.co/ - quote designer phone app
Traffic and Optimization
https://ahrefs.com/free-seo-tools - free SEO tools
https://www.semrush.com/ - free SEO tool
https://search.google.com/search-console/about - Google Search Console
https://clarity.microsoft.com/ - user testing, A/B testing, analytics
https://vwo.com/ - user testing, A/B testing, analytics
http://peek.usertesting.com/ - user testing
Google Ads - through a grant and verification process
MailChimp - email management
Brevo - email marketing
HelloBar - add banner to website to collect email addresses
BDOW! - add banner to website to collect email addresses
Google Alerts - receive alerts when you or competitors are mentioned
Social Media
https://buffer.com/ - scheduling + analytics for social media posts
https://www.loomly.com/ - scheduling for social media posts and ads
https://www.hootsuite.com/ - scheduling for social media posts
https://sproutsocial.com/ - optimized scheduling + track trends on social
https://later.com/ - scheduling + links for Instagram posts + stories
https://www.facebook.com/help/389849807718635 - Facebook Fundraising
https://crowdfireapp.com/ - scheduling + analytics for social media posts
https://www.socialoomph.com/ - schedule for all kinds of social
https://vimeo.com/create - share videos
Project Management
https://www.figma.com/ui-design-tool/ - unlimited personal files in free tier
https://www.notion.so/product - marketing project management
https://www.visme.co/ - presentations
https://milanote.com/ - mood-boarding, brainstorming
https://trello.com/home - project management
https://miro.com/index/ - visual collaboration + whiteboarding + brainstorming
https://www.lucidchart.com/ - flow charts
https://www.figma.com/figjam/ - visual collaboration + whiteboarding + brainstorming
https://asana.com/ - project management
CoSchedule Headline Analyzer - analyze blog posts
Typeform - forms + feedback
Other Resources
Help A Reporter Out - connects journalists to qualified sources